Hi, I’m Sarah and welcome to my little corner of the internet.

I am a fashion designer with a small kidswear business called TOTO & FIFI.

I am a fashion graduate with a background in fashion retail management and marketing, and decided to quit my full time job in 2016 to go back to university to study my masters degree – using my masters as the platform to launch my business.

I used to have a fashion blog many years ago that was relativity successful, but one day I deleted the whole thing (I guess I make rash decisions sometimes!), and regularly regret doing so. This is my trying to build a little fashion blog again for myself, for enjoyment, and maybe others will like it too.