In a crowded market denim brands are under pressure to stand out from their competitors. Recently Drapers stated that customer are “willing to take more risks”. With that in mind the high-street are creating highly-adorned denim, with embroidery, slogans, and embellishment. See my top picks below:
Embroidered jacket £70 River Island on ASOS
Knowles, J (2017) Denim By Numbers, Drapers 24th march 2017.