So I started the year by saying I was going to blog more regularly and it is now the end of February and I am only just getting around to a blog post – It’s easier said than done, isn’t it?

But last night I attended a live recording of the podcast Hashtag Authentic in Manchester – I have to admit that before going to the event last night I had never heard of the podcast but I decided to go along because I thought it was an interesting thing to be happening locally and also I purchased the new book with my ticket as I was interested to see what it was all about and how it could help me improve my social media. Because I don’t just use social media as a personal thing but I also have a small business, TOTO & FIFI, where social media plays a massive part of my business.

Anyways, last night was absolutely brilliant. I’ve started reading the book and I am loving it already. And I intend to listen to the podcasts as I am working at home. It’s just given me clarity in that I can just post things that make me happy and things that I enjoy and, also I am creating an online visual diary of my life and capturing all those special little moments of me and my son that I can look back on in a years time and remember all the small simple moments.

It’s so important for me to be able to be creative and although I am creative in my small business with it being a kidwear business sometimes I feel very restricted in what I can share. So I want to start using my personal social media more and create a little creative hub for myself where I can just share all of my interests and the things I enjoy without being restricted by the brand I’ve created. But I also intend to apply this to the kidswear brand but possibly in a different way.


Happy New Year!

Well, it has been a while (almost a year in fact) since I last blogged.

My blog was started mainly as a place to keep track of my masters degree and a place to write ideas and keep my research in one place. However, towards the end of my masters and with my deadline looming for my final masters project, my blog got a little (ok, a lot) neglected.

I miss blogging, in fact over seven years ago I used to have a relativity successful fashion blog that I deleted on a whim when I became pregnant (I didn’t have the foresight to see that Mummy bloggers are big business – ha!), and I’ve decided it’s time to start blogging again – my blog is going to mostly be about all the things I enjoy such as fashion, design and business.

Looking back on 2018 there were some great achievements, I graduated from my masters degree and my son got to come and see me graduate which was wonderful. I have continued to build my kidswear brand www.totoandfifi.com and it is finally turning into a “proper” business.

Let’s see what 2019 has in store – Sarah

Sarah Hammond Malpass designer