TRENDS SS17 DENIM

In a crowded market denim brands are under pressure to stand out from their competitors. Recently Drapers stated that customer are “willing to take more risks”. With that in mind the high-street are creating highly-adorned denim, with embroidery, slogans, and embellishment. See my top picks below:

Miss Guided

miss guided

Mango

mango

Embroidered jacket £70 River Island on ASOS

asos

Boohoo.com

boohoo

 

 

Ref:

Knowles, J (2017) Denim By Numbers, Drapers 24th march 2017.

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